Arches & Halos luxury brow building pomade is like nothing you ve tried before! The texture of the pomade is like silk so you don t have to worry about it drying out and getting cakey. The pomade glides effortlessly onto your brow to easily blend and build. This is great product is you want to have a feather look or a bold brow. Developed by Tonya Crooks this is a professional- quality product to achieve a dramatic brow! TIP: For a cleaner application dip the brush tapping side to side in the jar instead of directly on the end of the brush. Keep the lid tightly closed on the jar for freshness.